It would be predictable if the story began like this, but the story is different. It is the story of three friends, three young adults, one studying medicine, the other two involved in the world of wine, between barrels and fairs, inclined towards creative disorder. All three shared a love for pleasure, and all three cultivated a clandestine vice.
The three, each on their own, in the storeroom of their own homes, used as an alcohol laboratory, made concoctions and alchemy with alcohol, herbs stolen from the garden, citrus peel dried on the stove, pink pepper and other spices found in the corners of the pantries.
And they enjoyed themselves, tasting their concoctions in front of the fireplace or under the sky in the garden.
They did it in secret, especially from their wives.

​

Until one day in 2020, they came out, each revealing their unhealthy passion to the others.
They tasted their concoctions until one of the three had a bad idea: 'What if we combined our experiments like an alcoholic jam session?"
The result was unexpected, surprising, astonishing: the blend had something mystical about it, a kiss of orange, a whisper of gentian, a breath of rhubarb.
Another of the three had an even crazier idea and said, "Let's make a vermouth, a real one, outside of fashion."
The third, more thoughtful, replied, "Calm down, guys, you're talking about serious things. To do this, you need study and application."

They started with 30-litre demijohns and every couple of months there were new infusions, new herbs, new spices.
The nectar was divided equally, 10 litres each, and each new creation was a toast to life and an attack on sobriety.

​

And so we arrive at 2025, when the three young men decide that their “baby” has reached adulthood and is ready for the world.
So they dressed it in yellow, like the warm and reassuring sun, decorated it with sly and ramshackle motifs (like their souls); and they called it POP, as in popular, in the noblest sense of the word, no need to explain.
But POP had something to say: my name is POP, I love life and true friends, and I want to be with them when they party or when they are melancholic; and when they confide their most secret thoughts or when they are infected with joy, I want to be there.
And I want to be treated with courtesy and kindness because it should not be forgotten that I am made of alcohol and therefore should be taken responsibly, in small doses.